Podtrac is a media company dedicated to bringing together online content producers and advertisers. We provide various free services to member producers including audience measurement, listener surveys, and media kit development. By providing the ability for online content producers to measure their audiences (numerically, demographically and behaviorally) Podtrac enables the delivery of data critical to producers' ability to recover costs and generate revenue.
Member producers invite their listeners and viewers to participate in the Podtrac Audience Survey. The data generated by the surveys is always used in summary format and never to identify individual listeners for marketing purposes.